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As a business and brand, we were thinking about what the world needed at this moment, and it was music. Making an album also didn’t require us to have something physical to put in stores. Retail is shifting and changing and there was so much uncertainty, so we decided to work more on our music project to avoid sitting around and doing nothing. Supply chains have changed for CBD and THC products. We had an office space in downtown LA, but that whole coworking space thing just became nonexistent. We need to talk about how these things were created to control our people and population.ĭid your projects have to pivot during the pandemic when everything shut down?ĬW: Our office space was shut down. Since Think BIG is so focused on legalization, we got the chance to dive in and talk about the connection between police violence and cannabis legalization. Jason Ortiz, the president of the Minority Cannabis Business Association, was part of our team that traveled to Albany. WM: Growing up through white supremacy, police injustice, and all of these things, we got a real sense of how our government works and what our government is doing to address those issues. It helped me realize what we were fighting for on a bigger scale. Everybody was watching and listening to what I had to say.
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It reminded me of being on a set for the first time, but with fewer cameras. What was that experience like?ĬW: That was crazy. Wallace, the budding executive shares how his projects are subtle nods to his late father, but maintains that his own “musical background is gonna come as we build this.”īefore the pandemic, you went to Governor Cuomo’s office in Albany to lobby for cannabis legalization. In a Billboard exclusive, Wallace and Mack discuss their advocacy, the making of Ready to Dance, and why the album is dedicated to Black, brown and queer creatives.
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The first single off of the collection, “Big Poppa (House Mix),” debuted Tuesday. The first music project, Ready to Dance, is a house and dance album reinterpreting some of Biggie’s most iconic tracks, without using any original samples. “All of the work and the products sold under the Frank White brand benefit the charities that Think BIG supports,” adds co-founder and marketing veteran Willie Mack. The brand is an outlet for the team’s creative endeavors, such as cannabis and wellness products, fashion apparel - and now, music. Under the Think BIG Umbrella, Wallace, Mack and Russaw also created the Frank White brand, named after one of Biggie’s aliases. She famously appeared on the cover of the book, Notorious RBG: The Life and Times of Ruth Bader Ginsburg, from Irin Carmon and Shana Knizhink.The Notorious B.I.G.'s 25 Best Songs: Critic's Picks As fans of the hip-hop legend know, Biggie Smalls, also known as The Notorious BIG, was shot and killed when he was just 24-years-old in 1997.Īs most know, Ruth Bader Ginsburg died on the 18th of September at the age of 87 from pancreatic cancer. ".And my dad and Justice Ginsburg lived those words," Wallace remarked. Speaking with Today, Wallace claimed both Ruth and Christopher were from Brooklyn, New York, and they showed no fear and believed in speaking one's truth. Wallace explained to reporters amid the third hour of Today on Thursday that his dad would've loved to share the title of "The Notorious" with her, and he would've been honored. During an interview with Today, NBC News reported, CJ Wallace, the rapper's 23-year-old son, claimed his father would've been proud to be associated with Ruth Bader Ginsburg. The Notorious BIG and Ruth Bader Ginsburg now share the same title, with the former Supreme Court Justice going by the name, The Notorious RBG. However, what's interesting about the rapper's legacy is the way in which he has been linked to one of the most respected politicians: Ruth Bader Ginsburg. Christopher Wallace, aka The Notorious BIG, has become one of the most popular rappers ever since he died in the mid-1990s.